New Book by Lee Salz: Stop Speaking for Free!
STOP SPEAKING FOR FREE – The Ultimate Guide to Making Money with Webinars, authored by webinar thought leader Lee B. Salz, positions you to get paid for your expertise by delivering attendee-funded webinars. Your presentation may be virtual, but the dollars are real!
In this book, you will discover:
- The fine line between free and for-fee webinars
- Three criteria to guide you in the selection of your most saleable content, what people will readily pay to learn from you
- Three types of prospective registrants, how to engage each of them effectively and at the right time
- A specialized copywriting methodology designed to drive registrations for attendee-funded webinars
- Free and low cost marketing strategies to creatively reach your prospects …beyond your database
- Due diligence guidelines that help you choose the right webinar back-office company for your needs
- Presentation design techniques that captivate your virtual audience
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